wuruwuru is a Nigerian word that means "crooked". In the phrase "wuruwuru to the answer", it describes a haphazard approach to getting things done. In this context, it refers to the chaotic process of making things in a city like Lagos with little institutional support.

The project started in November 2020 as an attempt to make a magazine, but then veered into a handful of odd experiments and eventually, a publishing company.

Now, I describe wuruwuru as an internet-based community studio from Nigeria. Seven people volunteer from Lagos, Abuja and Canada, and we're currently working on a new collection of projects and collaborations.

1. Production

By making things we get to meet people, understand the creative industry and build capacity to help others.

We hire independent creators for each project and work remotely using Basecamp, Notion and WhatsApp.

So far we've produced an Instagram comic, two animated short films, a physical board game and two events.

2. Editorial

If a community-funded, volunteer-run support system for indie creators is to exist, we need people.

Production and consultancy brings us close to peers, but publishing is how we attract a global audience of enthusiasts and patrons.

For our second act, the studio will promote the ideas, projects and people we've experienced so far as a tool to attract a global audience.

3. Patrons

Hopefully, we find 100 True Fans in this audience.